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This Week In History, 3-26-09

     

Updated on Wednesday*:

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The following reports are taken from The Calhoun Chronicle archives:

 

1909, 100 years ago

Walter Smith of Cabot’s factory, who was badly injured some time ago by being caught in a chain belt used in lowering lamp-black to the river, was in town last week, and is improving nicely.

 

Word was received that Earle Stump, formerly of this place, was accidentally burned about the face and hands while working on a well in Rock Creek. It was deemed not serious.

 

Al Kimble came to town on Thursday with a load of grist for the mill. He was driving a fine yoke of young oxen.

 

 

 1959, 50 years ago

One marvels at the quality of some of the commercials used on radio and television. It is as if we are all morons when we sit through some of the pure hokum, which ad men are paid large sums of money to prepare.

 

The greatest need in the entertainment world is for quality script writers, in both the entertainment and advertising fields. Most of today’s movies, television dramas, etc., are obviously second grade. The excuse writers get by on is that they are aiming at the “mass market.”

 

This is an hallucination of the times to a large degree. Recent books and the trend in marketing stress the “mass market.” The manufacturers of products are told that a certain pitch will appeal to the top 10 percent of the country’s buyers, that another level pitch will appeal to another 20 percent of the buyers, but that a certain lower grade pitch will appeal to the huge lower class segment of the market, in the amount of 40 or 50 percent. The theory may even hold true for certain products, such as soap, etc.

The American people have always striven to uplift themselves to understand the better things in life and to obtain them. An appeal to our higher instincts and intellects will have its results with the lower income groups.

The use of all these phony words describing certain products, the wonderful new properties of certain fake devices or chemicals, and general ballyhoo over nothing, fools fewer Americans than ad writers believe.

 

 

 1984, 25 years ago

Two projects for volunteers have been started by Calhoun County Committee on Aging. One is a telephone reassurance program, the other is making bed pads for invalids. These projects, as well as other business, were discussed at last week’s COA meeting.

 

County commissioner David Barr was a guest at the meeting, reporting that the commission had budgeted $2,000 for the COA, the first county funds that have been made available for several years. Barr reported that plans were being made for a new roof for the Senior Citizens Center on Market St.

 

The telephone reassurance project is designed to provide calls on a regular basis to elderly persons, to see that those living alone, have regular contact with others, and receive help as needed.

This Week's Editorial:

By Helen Morris:

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